Brand identity and communication materials have the capability of determining the first and often lasting impression of a business. 

As such, we believe a regular independent review of how effectively a firm communicates with its internal and external audiences is a necessity rather than a luxury. One only needs to take a look in the financial services sector at any of the Top 10 accountancy firms, for example, to see the importance and value they place on brand identity. As a good example, see PwC’s focus on branding on its website - Is your brand helping you grow?

ITSON Events is a charity set up by young entrepreneurs James Boulter and Maddy Clark with the aim of making a difference to the lives of other young people.

They approached us to create an identity which was “young, fun urban and chic.”

They are looking to raise £25,000+ over the next two events for the Princes Trust with the first event to be hosted at The Ministry of Sound on the 1st of September. To maximize their profit margins they are asking artists to perform for very little or for free and donating this money to the charity.

The Princes Trust is a charity set up by Prince Charles with the aim of giving those teenagers who are disadvantaged in life the ability to fulfill their potential, getting them off the streets, out of crime and into work.

Their channels to market so far include; Resident Advisor; Skiddle; Ticket Web; Ministry of sound iPhone app; Twitter; Facebook; RWD Mag; YouTube etc.

It is hoped that the event will get a reasonable amount of press coverage, with some some large names involved, and there is also a competition to find the best DJ under the age of 21 in London. The winning DJ will be given the opportunity to go on a Ministry of Sound academy where they will be assessed and given the opportunity to sign with the club.

All the work was carried out free of charge.