Charles Wells won Regional Brewery of the Year in 2003. A major shift in strategy has seen the business transformed in recent years, from an own-label brewing business to a brand-focused, sales-driven company. To build on this transformation we were asked to create an identity and signage guidelines for their nationwide network of pubs. We created a brand identity for the Pub Company which has now been adopted as their primary mark for all marketing communications. After extensive research the new signage began roll-out in February 2007.
Brand identity, signage guidelines, promotional material.